Turn Cards into Trees 12 December 2016
Northern Ireland residents can turn cards into trees this Christmas
Celebrities Dermot O’Leary, Jo Brand, Julia Bradbury, Hugh Dennis and Cerys Matthews are calling on the public to recycle their cards this Christmas to help plant thousands of trees across the UK.
For every 1,000 cards dropped in to M&S stores for recycling throughout January 2017, a new tree will be planted by the Woodland Trust.
It’s the first year Cerys has backed the recycling scheme and she said: “People ask me if I’m a dog or cat person. I say plants – all the way! Just look at the trees, and what they do for us: the oxygen we breathe, the insect, bird and animal life they sustain, they’re extraordinary. And you can help the Woodland Trust plant even more JUST by donating unwanted Christmas cards.
The Woodland Trust began the Christmas Card Recycling Scheme back in 1998 and ran it until 2011, aided by a range of partners. M&S came on board in 2008 and began running it themselves in 2012, with the Woodland Trust still the benefactor.
In just under two decades more than half a billion cards have been collected and 245,500 trees planted throughout the UK.
Patrick Cregg, director of the Woodland Trust, said: “We’re appealing to people right across Northern Ireland to play a part. When you’re heading for the shops in January, simply gather up your old cards and drop them off in your nearest M&S. It’s an easy way to turn unwanted waste into much–needed trees. And every tree really does count – from brightening the landscape to attracting precious wildlife.”
Mike Barry, M&S’s Plan A Director, said: “This year at M&S we’ve been working hard to encourage our customers to get involved and Spark Something Good – from fundraising, to volunteering, to recycling. Through our partnership with the Woodland Trust the small action of dropping your cards in to stores after Christmas can help make a big difference in planting trees across the UK”.
Special card collection bins will be in M&S stores from 2 January to 31 January 2017.
The Woodland Trust is also one of nine charities M&S support through their Sparks scheme with a penny from every M&S transaction going to customers’ chosen charity, thousands of customers have signed up to support the Woodland Trust.